Pittsburgh, PA, September 17 2020- Ready® (@ready nutrition), one of the fastest growing sports nutrition companies in America, announced today that it has signed a multi-year partnership with UCLA to become the Official Protein of UCLA Athletics.
As the Official Protein of UCLA Athletics, Ready® will be the exclusive provider of protein products to nearly 700 student-athletes in all 25 Bruin sports. Those products will include Ready’s all-natural, complete line of performance products including their well-known Ready® Protein Water, Bars, Powder and Plant-Based Functional Snacks.
“UCLA Athletics has such a rich tradition and I know they want the very best for their student-athletes. We are committed to helping them continue that tradition by supplying best-in-class products to meet the department’s nutritional goals for its athletes,” said Ready® Founder and President Pat Cavanaugh, himself a former student-athlete and University of Pittsburgh basketball team captain.
UCLA’s Director of Football Performance, Frank Wintrich, first became aware of Ready® in 2019, when he had his student-athletes sample the products.
“We’re thrilled to welcome Ready® to the UCLA family,” added UCLA’s Alice and Nahum Lainer Family Director of Athletics Martin Jarmond. “We want to give our student-athletes every edge and opportunity to reach their potential and be elite. Nutrition is such an important factor in athletic performance.”
The relationship between UCLA Athletics and Ready® was secured by UCLA Rose Bowl Sports Properties, the Bruins’ multimedia rights holder and locally based sponsorship team for Learfield IMG College. In complete collaboration with Jarmond and the athletic administration, UCLA Rose Bowl Sports Properties works with local, regional and national brands looking to align with the Bruins.
This is Ready®’s second big splash in the Southern California market. Two-time pro football Defensive Player of the Year Aaron Donald was so impressed with their products that he signed on in 2019 as an investor and co-owner of the company. He was joined this past May by global basketball star and reigning MVP, Giannis Antetokounmpo, who also became an investor and co-owner after using Ready’s products the past two seasons.
About Ready® (www.TeamReady.com)
Ready® was founded in 2012 by former University of Pittsburgh basketball team captain and Ernst & Young Entrepreneur Hall of Fame member, Pat Cavanaugh. Ready® is a fast-growing sports nutrition company that specializes in supporting athletes achieving their goals with all-natural sports nutrition products. The company’s products include their best in-class protein waters, sports drinks, protein and energy bars, protein powders and plant based functional snacks. Its products are currently available in over 8,000 retail outlets across North America. Over 200 college and university athletic programs provide their student-athletes with Ready® products and the brand is the Official Sports Nutrition Brand of four NCAA Division 1 Conferences. Two-time, pro football Defensive Player of the Year, Aaron Donald, and basketball’s reigning MVP and superstar Giannis Antetokounmpo are investors and co-owners in the company. Ready® has also been chosen as the Official Sports Drink of The Amateur Athletic Union (AAU), the largest athletic organization in the United States with over 700,000 athletes that compete in 41 sports.
Vice President, Global Brand Partnerships
And for UCLA Athletics
Sr. Associate Athletic Director, Communications