This Fall, Your Shelves Aren’t Just Getting Another Protein Bar—You’re Getting a Flavor Drop Your Customers Will Actually Crave—and the Only Place You Can Get it is at The Vitamin Shoppe. 

Ready® Iced Oatmeal Cookie Delivers Everything They’ve Been Waiting for: The Cozy Taste of Oats and Cinnamon, The Sweet Finish of Icing, and 15g of Protein That Performs as Hard as They Do. It’s Comfort and Strength Packed into one Bar. 

At Ready®, We Believe Greatness Isn’t Given—It’s Earned. That’s True for Fitness Enthusiasts, for Our Brand, and for Every Store that Proudly Carries Our Products. With Ready®, You’re Delivering More than Just Protein—You’re Delivering a Better Experience for Your Shoppers: Balanced Macros, Whole Grains, and an Incredible Flavor that Finally Raises the Bar in this Category. 

Your Role is Key: You’re Not Just Putting Product on Shelves—You’re Putting Greatness in Your Customers’ Hands. Together, We’re Proving that Ready® Always Delivers. 
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Protein Powered Snack Bars

Introducing Our Triple Threat—NEW! Iced Oatmeal Cookie Exclusively at The Vitamin Shoppe,
Plus Two Fan Favorites: Chocolate Peanut Butter & Chocolate Chip

Ready® Flavor Innovation & Exclusive Launch:

  • The All-New Iced Oatmeal Cookie Flavor is an Exclusive Launch with The Vitamin Shoppe.
  • Ready® Offers an Innovative, Crunchy Bar Format with a Balanced Profile of Protein, Fiber, and Whole Grains.

Our Ready® Protein Bars Deliver, with a Focus on 3 Points of Differentiation:

  • Profile: 15g of Protein, 7g of Fiber, 6g of Whole Grains.
  • Sweeteners: No Sucralose, No Sugar Alcohols, No Polydextrose.
  • Free from: Non-GMO, Gluten-Free.

Our Key Audience and Demographics:

  • Gen Z & Millennial, Active Lifestyle, On-the-Go, who want High Protein Snacks without Sacrificing Taste.
  • For Consumers Trying to Be Healthier but Not Deeply Embedded in Overly Restrictive Nutrition or Pursuing a Bodybuilding/Contest-Level Physique.
  • Versatile Enough to Appeal to a Broad Range of Consumer Segments.

What Makes the Ready® Brand Great for Fitness Enthusiasts & The Vitamin Shoppe:

  • Ready® Empowers Active Individuals and those in Pursuit of Greatness with On-the-Go All-Natural, Functional Better-for-You Products – and We Celebrate "Exceptional Effort!"
  • Suitable for the General Population but also Ideal for Fitness Enthusiasts who want a Sweet, Tasty Snack without Wrecking their Nutrition Regimen.
  • Many Products are Either Clean but Not Functional, or Functional but Filled with Additives. Ready® Offers a Balance Between Both Clean (Generally) and Functional, Making it Attractive to Fitness Enthusiasts and Everyday Health-Conscious Consumers.
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